The Evaluation Question 2 (Part 2)- Emma Robertson

Little White Lies Review task

http://www.littlewhitelies.co.uk/

My main role within the ancillary tasks was to write the copy for the review.

Here is the final copy version, which is annotated to show how I conformed to Little White Lie’s sophisticated style.

The type of lexical choices I used to hint at our underlining genres and reflect our social realist style:

Semantic field of lexical choices, which hint at romance:

• believable hormonal teenage romance
• ex-boyfriend
• teenage girl
• affectionate slow paced drama
• emotive dialogue, expressing his regret and misfortune

Semantic field of lexical choices, which hint at fantasy:

• captures
• doesn’t leave much to the imagination
• his haunting presence
• As the film unfolds
• hard task when you’re a ghost!
• Rich’s death remain a complete mystery
• green screen

Semantic field of lexical choices, which hint at the style of social realism:

• Original
• concentrates on the depressing side of life
• the celebration of being young
• filled with ambition, creativity and authenticity
• an impressive array of ideas
• narrative ingenuity.
  latent grief, anguish and betrayal
  poignant moments of anger, frustration and sadness
• emotional trauma and decides to move on from their failed relationship
• long takes dwell on Amie’s fragility and solitary nature
  sullen facial expressions reflect the disappointment of her sudden ‘singledom’ status
  triumphs of female empowerment
• break the stereotypical conceptions of femininity.
• black and white cinematography
• of certain glumness
• dramatic climax
• The five minute drama seems to glamorise depression as certain sequences involving the young couple are plagued with unnecessary moodiness.

Conclusion, which sums up our film:
White believes ‘All my love’ introduces a ‘wonderful breath of fresh air’ into social realism as it intertwines romance, realism and fantasy into a spellbinding short film.

Audience for review

The ‘An Education’ issue, which the review would appear in: http://www.littlewhitelies.co.uk/the-magazine/issue-25/

(Great marketing plan!) Word of mouth advertisement:

http://www.entrepreneur.com/encyclopedia/term/82660.html

http://www.smalltownmarketing.com/wordofmouth.html

Really important website was this link with Stuart Williams talking about the importance of word of mouth: http://www.launchingfilms.tv/marketing.php?video=1&autostart=1

Emma Robertson